Monday, May 28, 2012

5/28-Michael Horn talks with Michael D. Hurst & Lisa Peju

Michael D. Hurst - So Cal Regional Manager Ferrari Carano Vineyards and Winery
Since 1985, Ferrari-Carano has been a leading producer of world class, nationally acclaimed wines. Vintage after vintage, the wines exhibit a remarkable consistency of style and elegance. Unlike their corporate competitors, Don and Rhonda Carano's uncompromising commitment to quality and excellence is a reflection of their desire to produce memorable wines that enhance the pleasures of gracious entertaining and not focus on short-term financial goals.

Reserve your spot for Ferrari-Carano's winery tour, hosted by our friendly and knowledgeable staff, and you will stroll through our renowned gardens, see our vineyards up close, perhaps catch one of our winemaking team or cellar crew hard at work on the crush pad or in the winery's cellars or tank rooms, view Don and Rhonda Carano's personal wine cellar, and visit our Enoteca Lounge and Villa Fiore tasting rooms. You will hear about Ferrari-Carano’s history -- how Don and Rhonda first came to Sonoma County on a wine buying trip and just fell in love with the area. After the tour, you are invited to taste Ferrari-Carano wines at the Villa Fiore tasting bar or in the Enoteca Lounge.

Lisa Peju   Marketing and Public Relations Ambassador, Peju Province Winery

There's no such thing as a typical day for Lisa Peju.
The oldest daughter of Peju co-founders Tony and HB Peju is always on the go, sometimes traveling to three different states during a week's time to represent Peju Family Estates Wines at winemaker dinners, trade and consumer events and meet with retailers.
You may recognize Lisa from her popular ads that run in the San Francisco Chronicle and various other wine country publications. Lisa's passion and love for her family's business shines through in every photo.
The Peju's Rutherford vineyard has been home to Lisa since she was six years old. It was then that she moved with her parents from Southern California to wine country to begin a life devoted to growing grapes, producing high-quality wines and finding new and innovative ways to market the family brand.
Lisa spent her childhood attending Napa Valley schools during the day and tending to the vineyard in the evenings and on weekends. It wasn't uncommon to see Lisa and her sister Ariana driving the family four-wheeler along the property's dirt paths with piles of grapes in the back bed.
After graduating from St. Helena High School, Lisa first attended Marymount College in Palos Verdes and then U.C. Santa Barbara to study marketing and graphic design with plans of becoming a computer animator. But a summer trip to Paris in 1998 to study French at Sorbonne University with Ariana planted the seeds for another calling. Three years later, the French language came in handy as HB took her daughters to VIN EXPO in Bordeaux, the largest wine Exposition in the World. Lisa enjoyed promoting Peju's wines so much that she decided to change career paths and join the family business as a marketing and public relations ambassador.
The position was a perfect fit, and it meant that Lisa would play an integral role in carrying on the family tradition of producing award-winning wines into the future.
Since joining Peju in 2001, Lisa has traveled throughout Europe and Asia, including Japan, Korea and Hong Kong, representing Peju. In the United States, Lisa has blanketed the map and led the charge to reach younger customers ? Peju's consumers of the future.
From beyond the Napa Valley, Lisa brings Peju wines to homes and businesses across the world.

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