Monday, March 11, 2013

3/11-Michael Horn & Nicole Nielsen talk to Jaime Orozco and Heather Muran

Jaime Orozco - Associate Director of Sales and Marketing - Mi Sueno Winery

Perhaps new to the Mi Sueño team, Jaime is no stranger to the wine industry. Rising up the ranks in the hotel and restaurant industry, he discovered his passion for wine while working for Miner Family Winery. Like Rolando, Jaime is yet another example of a Mexican immigrant in pursuit of the American Dream. It seems so fitting that he found his way to Mi Sueño Winery. Jaime recieved his bachelors degree from Sac State in PR and Marketing, making him second in his family to graduate from college.

Heather Muran - Executive Director - San Luis Obispo Wine Country Association

The wineries of SLO Wine Country boast an average distance of just five miles from the Pacific Ocean, resulting in prevailing marine conditions that are among the most pronounced of any wine region in California.
Collectively, these growing conditions forge a unifying wine quality that is native to SLO Wine Country:


The reliable cooling effect of the nearby Pacific Ocean ensures a long growing season, enabling the grapes to achieve physiological ripeness and natural balance. Cool-climate varietals such as Chardonnay and Pinot Noir excel in the heart of SLO Wine Country, and even the warmest areas benefit from considerable marine influence.    


The ocean proximity also exerts a moderating effect on the climate, minimizing temperature swings so that growing conditions are rarely hot or cold. The result is an extraordinarily steady growing season that fosters balanced ripening and consistent quality from vintage to vintage.


The imprint of the ocean is also evident in SLO Wine Country's uncommonly complex soils, which are frequently riddled with ancient sea fossils. Soil variation enables the winegrower to mix and match varietals to specific soil profiles, or to add more "colors" to the palette of a single varietal, heightening overall quality and complexity.

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