Monday, December 9, 2013

12/9-Michael Horn & Nicole Nielsen talk with Amanda Wittstrom-Higgins and Michaela Baltasar

Amanda Wittstrom-Higgins - VP Sales and Marketing, Ancient Peaks
We are a family-owned winery specializing in wines from our sustainably farmed estate Margarita Vineyard in the Paso Robles AVA on California’s Central Coast. Margarita Vineyard stands alone as the southernmost vineyard in the Paso Robles region, nestled into the rugged Santa Lucia Mountain range just 14 miles from the Pacific Ocean. Margarita Vineyard resides on the historic Santa Margarita Ranch, which was first planted to grapevines by Franciscan missionaries in 1780. The name Ancient Peaks honors the tall peaks surrounding Margarita Vineyard, which were forged by the collision of the coastal plates. Over time, these same geologic forces blessed us with five soil zones—ancient sea bed, sedimentary, shale, volcanic and granitic—that bring natural complexity to our wines.
AMANDA WITTSTROM-HIGGINS: As the Vice President of Sales and Marketing for Ancient Peaks Winery, Amanda Wittstrom-Higgins is the primary contact for distribution, oversees our direct sales program, and is responsible for marketing planning and development.  She grew up in a ranching and farming family in Paso Robles.  Amanda attended Cal Poly University working in vineyards and tasting rooms while in school.  After graduating college she soon realized that her passion and love was selling and marketing local agriculture.  Amanda joined the Ancient Peaks team in 2006 when the company began, and has worked her way up to VP of Sales and Marketing.  Amanda is a current board of director for the Paso Robles Wine Country Alliance and a past board of director for San Luis Obispo Wine Country and Visit San Luis Obispo County.
SATURDAY VINEYARD TOURS: Our Paso Robles vineyard tours are like no other. We personally guide you out to our estate Margarita Vineyard for an intimate hands-on look at growing wine from ground to glass, then we return to our private tasting annex, where you enjoy a wine and food pairing experience.
HOLIDAY OPEN HOUSE: STARTS THURSDAY 12/12/13 4-7PM: The fun begins on Thursday from 4pm to 7pm as we host our complimentary open house party at our tasting room, offering light nibbles, cookies, hot cocoa, wine specials, and live music by a surprise guest!  Then throughout the weekend we will be offering a trio of culinary craft workshops!




WASHINGTON STATE WINE COMMISSION: The Washington State Wine Commission represents every licensed winery and every wine grape grower in Washington State. Guided by an appointed board, the Commission provides a marketing platform to raise positive awareness of the Washington State wine industry and generate greater demand for its wines. Funded almost entirely by the industry - through assessments based on grape and wine sales - the Commission is a state government agency, established by the legislature in 1987.
WASHINGTON STATE WINE’S “THE RECOMMENDEUER” APP NOW AVAILABLE FOR IPHONE - New Format Offers Same Entertaining, In-Depth Wine Education Led by Comedian Greg Proops. With its not-so-subtle notes of humor, an earthy educational backbone and lively creative overtones, Washington State Wine’s The Recommendeuer iPad app scored big points with wine lovers and technophiles alike after its release in October. Following this success, Washington State Wine today announced an iPhone version of the app is now available, allowing smartphone users to enjoy an in-depth, interactive regional wine immersion led by actor and comedian Greg Proops. The app is part of a national marketing campaign targeting the wine buyers, sommeliers and journalists who help shape consumer purchasing decisions. Wines from Washington State, the second-largest wine producing state in the United States, have a reputation for premium quality and consistent critical accolades. Through creative methods such as the iPhone app, Washington State Wine seeks to grow awareness of and increase demand for its wines. Washington State Wine worked with Seattle-based integrated marketing agency GreenRubino and consulted several wine professionals to curate the extensive and thorough educational content available on the app.

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