Monday, March 7, 2016



Margerum Wine Company has signed a long-term lease with Honea Vineyards for Margerum’s Rhône varietals wine production.  The vineyard will be grafted to Grenache, Syrah, Mourvèdre, Cinsault and Counoise and will be the primary source for Margerum’s well know M5 red wine blend.  Additionally, Grenache Blanc, Marsanne, Roussanne, Viognier, and Picpoul Blanc will be grafted for a new Margerum wine, the M5 white Rhône varietal blend.  The hillside will be planted to Syrah and Viognier for a co-fermented Syrah to be added to Margerum’s single vineyard Syrah program.

Honea Vineyards is located in the newly designated Los Olivos District AVA in the Santa Ynez Valley.  Purchased in 2002, Honea Vineyards consists of 40 acres at 2201Alamo Pintado Road, the major wine country road running between the wine center town of Los Olivos and the Danish town of Solvang.  The acreage is divided between limestone hillsides and gravelly alluvial flatlands with three prominent hills leading up from the flat land along Alamo Pintado creek. Twenty acres have been planted in grapes and two in olive trees.

Margerum Wine Company creates handcrafted wines using only the highest quality grapes. Margerum makes wines that are indicative of the place where they are grown – wines that have individual characteristics, personality and that are made naturally.  The scale of production is kept at a level where they are touched and known; wine is raised to the bottle – the antithesis of mass production. The standards of quality are measured by Margerum’s criteria – not by external sources.  Margerum makes wines the founder and winemakers personally enjoy – some to drink young, all for the table, and others for long aging in cool cellars for the children to enjoy.

Margerum wines are made at a state-of-the-art winery located in the Santa Ynez Valley on Industrial Way in Buellton, California.  In addition to M5 (a Rhône varietal red blend), Margerum primarily produces vineyard Syrahs, a co-fermented Syrah called ÜBER, and SYBARITE Sauvignon Blanc. Margerum works with the top vineyards in Santa Barbara County to produce small lots of premium wines.

Margerum Wine Company produces limited quantities of wines made from grapes grown at the top vineyards from around Santa Barbara. We carefully select the vineyards with meticulous attention to detail in all factors influencing the ultimate quality of the wines, including pruning, soil, climate, and farming methods. Our valleys, which run east to west, is ideally situated to grow grapes that produce a higher acid wines with lower alcohols, fine textures, deep concentration and the capacity to age.From the cold valleys of the Sta. Rita Hills AVA which experience wind, fog, and low temperatures to the cool micro-climate of Happy Canyon of Santa Barbara AVA where mid-morning fog lifts to sunshine and summertime temperatures in the low to mid-nineties, our  region allows us to produce wines unlike any other area in the world.



Open seven days noon to 7:00 p.m.; reservations requested only for groups larger than six; tasting includes a minimum of four wines; cost per person is $25.00. Upstairs loft room available for special events.

The Flagship Club offers members guaranteed allocations of the winery’s limited-release wines as well as complimentary tastings at the winery’s Tasting Home, as well as invitations to members-only special events and release parties. Most unusual member benefit is 15% discount on all Ralph Lauren Home purchases at the Tasting Home.

Silver Trident Tasting Home offers the wine country visitor something that’s truly never been done before. Elevating the traditional tasting room to a new level of luxury, the Tasting Home is furnished with Ralph Lauren Home products in the manner of a tasteful and elegant residential estate. Guests may enjoy the distinguished Silver Trident wines as they browse through the Home. The Tasting Home consists of a living room, dining room and library showcasing the furniture, floor coverings, lighting and tabletop accents from the Ralph Lauren Home collection. Everything from the chandeliers overhead to the carpets underfoot, from teak, silver and leather serving trays to crystal wine goblets - as well as the wines - is available for purchase. Alongside the wide range of Ralph Lauren Home products is a thoughtfully curated collection of antiques, books and artwork sourced from around the world.

The winery’s name is a tribute to the owners’ long-standing affiliation with cruise ships. Bob Binder is the founder of Silver Trident Winery and also the co-founder of Oceania Cruises, a luxury cruise line which has partnered on projects with The Wine Spectator, Lalique, Bon Appétit Magazine and Ralph Lauren Home. The Culinary Director for Oceania Cruises is Jacques Pépin; the line is regarded as serving the finest cuisine at sea. The winery’s co-founder is Swiss-born Walter Jost, an accomplished advertising and media executive.

Shane was bit by the ‘vino bug’ at an early age and claims that he was weaned on wine by his oenophile parents as a kid growing up in Chicago. After completing his second tax season as a young CPA in the ‘Windy City’, Shane moved to the Napa Valley to follow his passions and begin a career in the wine industry. An opportunity to work the 2000 harvest at Cosentino Winery eventually grew into a GM position. In 2011 Shane earned his sommelier certification through the Court of Master Sommeliers while working at Oenotri in Napa, recognized as one of the best Italian restaurants in the country by Food & Wine magazine. While there, Shane created one of the first successful restaurant based Direct to Consumer wine programs in the country, and in 2013 he became the Director of Sales and Marketing for Crocker & Starr Wines, one of the finest Cabernet Franc producers in the world. Shane is the newest member of The Silver Trident Winery team, joining Bob, Walter and Kari as the Vice President of Sales.

In addition to his passion for all things wine, Shane is an accomplished musician and songwriter. He has traveled the country with a rock n roll band, licensed songs for film and has shared the stage with some of the music industry’s top songwriters and performers. You can find Shane at The Silver Trident Home in Yountville, playing locally with his band, The Silverado Pickups, and enjoying Northern California with his family and their dog, Keith Richards.


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