NORM YOST - OWNER/WINEMAKER, FLYING GOAT CELLARS - TALKS WOPN
The goats were his pets and lawnmowers and came to be a source of entertainment and enjoyment, with their unrestrained spiral loops, flipper turns and straight-legged leaps. When pondering a name for his new wines and brand, Norm wanted to project fun, enjoyment and happiness. While many people put their own name or their children’s name on their label or vineyard, Norm’s playful spirit opted to name it after his kids. His kids, of course, were those two pygmy goat pets, who had always inspired him and made him laugh.
With this same spirit of enthusiasm, Flying Goat Cellars and Goat Bubbles were launched in Lompoc, CA.
Norm Yost graduated from the University of California, Davis with a bachelor’s degree in environmental studies in 1981. When his college roommate graduated from the winemaking program with a job and Norm didn’t have employment, he morphed from a beer drinking football player into a winemaking craftsman. During his 35+ vintages in the industry, Norm worked for diverse wineries in cool climate regions, from Oregon’s Willamette Valley to the Russian River in Sonoma County and finally Santa Barbara County. He attributes his vast experience in the industry to the success of Flying Goat Cellars, which he launched in 2000. As the proprietor of his own business, Norm enjoys the freedom to focus on his passion for making vineyard designated Pinot Noir and sparkling wine. Half of Norm’s winemaking career has now been in Santa Barbara County, where he celebrates working with the exceptional local fruit. He is currently a board director of World of Pinot Noir; formerly a board director of Sta. Rita Hills Winegrowers Alliance and Santa Barbara County Vintners Association and a winemaking instructor at Allan Hancock College.
March 3-4, 2017
WORLD OF PINOT NOIR
BACARA RESORT & SPA
santa barbara, california
2017 WORLD OF PINOT NOIR
The 17th Annual World of Pinot Noir takes place at the luxurious Bacara Resort & Spa in Santa Barbara, CA on Friday, March 3 and Saturday, March 4, 2017. Featuring nearly 200 wineries showcasing Pinot Noirs from around the world, the event includes two days of dinners, in-depth wine seminars, luncheons and two grand tastings. The picturesque backdrop for the entire event is the Bacara Resort & Spa in Santa Barbara. Guests can stay at the resort, attend tastings and dinners and soak in the beauty of California's beautiful Central Coast.
IAN BLACKBURN – WINE LA - TALKS LODI WINES
wineLA is about enhancing the wine culture of Los Angeles. To do so, wine must be in rhythm with fashion, music, food and other beverages. It must take advantage of the geography, the architecture and the centers of interest. Los Angeles is a giant playground with an amazing array of venues, spaces, wine bars, restaurants, beaches, roof tops, gardens, and magical views. We want to be a part of the LA lifestyle, the wine lifestyle, and celebrate the people, the place and the passion. wineLA will promote significant events, occasional classes, and tastings of merit. This is phase two of what we started 20 years ago at LearnAboutWine.com - America’s first wine education website and first in wine event creation. LearnAboutWine will now evolve onto a digital platform; the transformation will take some time; so we will slowly rebrand our event efforts onto wineLA, reduce the number of activities we focus on, and elevate our efforts to focus on the next big thing… Doing what is best for the wine industry and the communities we serve. Edicts: innovate, evolve and excite.
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ABOUT BEEKEEPER CELLARS
Clay, a 7th generation grape grower, and his family found themselves the owners of a significant slice of the Rockpile Appellation, through an amazing set of historical land transactions. The Mauritson family realized the potential and parented the creation of the ROCKPILE AVA. In 1998, Ian and Clay climbed the hill and watched the Madrone Spring Vineyard get planted, while discussing the future of Rockpile and the dream it represented.
In 2008, Clay saw the fruits of his family's labor taking shape and came to Ian with a unique opportunity to source some of the Rockpile fruit. He told Ian in the difficult days of 2008, “now is the time to get in and build the business and have it take shape as the market improves, and to not wait until business is strong as you will have a hard time getting access to the right quality assets.” Ian took heed of Clay’s wise comment and said "When your best friend is Clay Mauritson and he offers Rockpile fruit and to assist with winemaking…... you make Zinfandel.”
In Los Angeles, Ian operates a specialty wine marketing organization known as wineLA and has pioneered wine education for the past 20 years (since 1995) through www.learnaboutwine.com andwww.wineLA.com. Beekeeper Cellars is also involved in Ian’s Masters of Wine Thesis project and provides him the winemaking training he requires to help pass the difficult Masters of Wine exam...an ongoing pursuit.