GARY FRANSCIONI - PROPRIETOR, ROAR WINES
Recognizing the region’s potential for premium wine grapes, we planted our first vineyard in 1996 and named it for Rosella. In 1997 we planted the Garys’ Vineyard in partnership with our good friends and fellow grape growers, the Pisoni family. Since then we’ve planted two more vineyards; our “high-altitude” Sierra Mar Vineyard located at 1000ft above the valley floor and the Soberanes Vineyard, a second partnership with the Pisoni family, located on one of the area’s oldest land grants.
In 2001, after years spent developing the pedigree of our vineyards with top-tier wineries, we launched ROAR Wines to showcase the signature flavors of our vineyards and Santa Lucia Highlands in a small portfolio of single vineyard and appellated bottlings. The name ROAR is inspired by our family’s passion for work and play; paying homage to the Monterey Bay winds that roar through our vineyards and the thunderous roar of a stadium full of sports fans.
We hope you enjoy our wines, and look forward to raising a glass together with you soon.
Gary, Rosella, Adam & Nick Franscioni
ABOUT GARY FRANSCIONI
Gary Franscioni is a third generation Santa Lucia Highlands farmer. His grandfather, Silvio Franscioni Sr, immigrated to the area from Switzerland in 1886, and started a dairy. Years later, Gary’s father, Joe Franscioni, shifted the farming focus to row crops including beans, potatoes and sugar beets. Gary grew up in the family business, and developed a deep respect for the land and what it could produce when nurtured properly. Upon graduating from Cal Poly with a degree in agri-business, he took over management of the family’s farming business, which owned and managed more than 200 acres of row crops in the Salinas Valley.
Recognizing the region’s potential for premium wine grapes, Gary turned his focus to viticulture. He planted Rosella’s Vineyard in 1996 and partnered with Gary Pisoni in the Garys’ Vineyard a year later. In 2001, after developing his reputation as a grower with Rosella’s and Garys’ Vineyard, Gary and his wife Rosella launched ROAR Wines.
Today Gary is the driving force behind ROAR, overseeing all vineyard and winery operations.
T.J. DE JONY - PIEDRA CREEK WINERY
In 1984 Piedra Creek Winery became the smallest bonded winery in the Edna Valley, if not the state of California, originally producing only a couple hundred cases of estate sourced Chardonnay.
The ultra small batch wines quickly gained notoriety. The grapes used would not come from a selected vineyard, nor from blocks within vineyards, but rather from only the best plants of the 55 acre Chardonnay vineyard. The result: only the best fruit would be used to make the finest wines possible.
In 1999, San Floriano vineyard was planted and Piedra Creek Winery moved. The unique and meticulous practice of hand selecting only the highest quality fruit played a fundamental role in the formation of San Floriano vineyard.
Today, Piedra Creek Winery Estate wines are sourced exclusively from the San Floriano vineyard, which was planted with the fixe of producing highest quality fruit. Compact spacing and short rows, are all planted within walking distance of the winemaker’s house. This allows for the utmost attention to detail, resulting in the highest quality of farming, cultivation, grape growing and wine making practices, building on the heritage of Piedra Creek.