Monday, April 9, 2018

WINE LA'S ELEVATING ZIN, TERCERO WINES

IAN BLACKBURN – OWNER/FOUNDER, WINE LA & - UPCOMING EVENT: ELEVATING ZIN 

wineLA is about enhancing the wine culture of Los Angeles. To do so, wine must be in rhythm with fashion, music, food and other beverages.  It must take advantage of the geography, the architecture and the centers of interest. Los Angeles is a giant playground with an amazing array of venues, spaces, wine bars, restaurants, beaches, roof tops, gardens, and magical views. We want to be a part of the LA lifestyle, the wine lifestyle, and celebrate the people, the place and the passion. wineLA will promote significant events, occasional classes, and tastings of merit. This is phase two of what we started 20 years ago at LearnAboutWine.com - America’s first wine education website and first in wine event creation. LearnAboutWine will now evolve onto a digital platform; the transformation will take some time; so we will slowly rebrand our event efforts onto wineLA, reduce the number of activities we focus on, and elevate our efforts to focus on the next big thing… Doing what is best for the wine industry and the communities we serve.  Edicts:  innovate, evolve and excite.

ABOUT ELEVATING ZIN
Wednesday / May 16, 2018
Montage, Beverly Hills - 225 N Canon Dr, Beverly Hills, CA 90210
VIP Admission - 6:00 PM - 9:00 PM
General Admission - 7:00 PM - 9:00 PM

wineLA has teamed up with some of the worlds best Zinfandel Producers to bring you "Elevating Zinfandel"! An event geared on showcasing the "Crème de la crème" of the Zinfandel community in one fabulous location. You will have the chance to meet with the wine producers as well as purchase some of these exclusive wines.


LARRY SCHAFFER FROM TERCERO WINES 

The idea for tercero wines surfaced a number of years back. Larry Schaffer had been in the educational and trade publishing industry for a number of years and had achieved all he had set out to do. It was time for a change . . . . but to what? Larry’s dreams of becoming a professional volleyball player were never going to happen, so he looked towards something he had always been interested in but never understood completely – winemaking. One thing that really interested him was the ‘why’ involved – how in the heck do you start with a grape and end up with this wine? Or that one? He needed to know more – and he needed to challenge his brain.

Fast forward four years . . . and Larry begins his new career in earnest as the Enologist for Fess Parker Winery, a well-respected winery in the Santa Ynez Valley. Why Santa Barbara County? The winemaking community is willing and wanting to help each other, but more importantly, it is simply an incredible place to raise children!

Fast forward another year, and Larry is ready to ‘take the plunge’ and start buying grapes to make his own wines! It’s scary and challenging at the same time – no matter how much you read about it or do it for others, it’s quite different when it’s ‘your own baby’ . . . But it’s also a way for Larry to ‘marry’ his past with his present – to use his sales/marketing skills along with his technical winemaking skills to see what he can produce . . .


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